For Sale Flyer Templates

Six free for sale flyer templates in Microsoft Word, for a property, a vehicle or anything else you are selling. Whatever you are selling, the same thing decides whether the flyer works: a reader must be able to see the price, the key facts and how to reach you without reading a paragraph.

• Flyers6 designs
• FormatMicrosoft Word
• Print atA4, letter or A5
• CostFree, no signup

Which kind of sale?

Two quite different documents share the name, and the differences are worth knowing before you start editing.

	Property	Private item
Selling	A house, apartment, land or commercial premises	A car, motorbike, furniture, tools, equipment, or a whole moving sale
Reader is	Comparing against other properties, often months into a search	Deciding in about ten seconds whether to call
Needs	Price, beds and baths, floor area, location, agent and brokerage details, one strong photograph	Price, condition, age, a photograph, and a safe way to contact you
Watch out for	Fair housing rules, which apply to flyers specifically — see below	Your own personal safety and what you reveal about where you live

The templates

Six Word documents to edit and print. Each download is a zip file — extract it before opening.

What belongs on a property flyer

A flyer is not a listing. It has one job: get someone to look the property up properly or come to the open house. So it needs the handful of facts people filter on, and not much else.

• The price, prominently. It is the first thing every buyer looks for and the thing that decides whether they read on. A flyer without a price reads as evasive.
• Bedrooms, bathrooms, floor area, lot size. Four numbers, formatted so they can be scanned rather than read. These are the filters buyers hold in their heads.
• Location. Full address for an open house; the neighbourhood and nearest cross-street if you are not ready to publish the address.
• One strong photograph. Not six small ones. A single well-shot exterior or the best interior room beats a contact sheet, because at flyer size six photographs are six unreadable thumbnails.
• Three or four genuine selling points, as short bullets. Specific beats enthusiastic: “south-facing garden, new roof 2024, garage converted to studio” does more than “stunning family home”.
• Open house date and time, if there is one. This is usually the actual call to action.
• Agent name, phone and brokerage. Many jurisdictions require the brokerage to be identified in advertising, so check your local rule — and a licence number where that is expected.
• A QR code to the full listing. Pointed at the listing itself, not the agency homepage, printed at least 2cm square, and scanned from the printed copy before you order the run.

Selling without an agent is fine, but do not design the flyer to imply otherwise. If you are the owner, say so — “for sale by owner” is information buyers want, and implying agency representation you do not have causes problems later.

Fair housing rules apply to flyers

This is the part almost nobody tells people printing a property flyer, and it is worth two minutes of your attention.

In the United States, the Fair Housing Act makes it unlawful to publish any notice, statement or advertisement about the sale or rental of a dwelling that indicates a preference, limitation or discrimination on protected grounds — which include race, colour, religion, sex, familial status, national origin and disability. The implementing regulation at 24 CFR 100.75 spells out that the written materials covered include “applications, flyers, brochures, deeds, signs, banners, posters, billboards”. A flyer is squarely inside the rule, and so are the photographs and symbols on it, not just the words.

One important nuance: there is no official list of banned words. The test is whether the advertisement conveys a preference or limitation, taken as a whole. So a word list would be both inaccurate and falsely reassuring — a flyer can use entirely innocuous vocabulary and still breach the rule through its photographs, or through where it is distributed, which the regulation also addresses.

What that means in practice:

• Describe the property, not the buyer. “Four bedrooms, large garden, quiet street” is about the house. “Ideal for a young family” is about who you have in mind, and the fact that it sounds friendly is beside the point.
• Avoid references to the character of the neighbourhood’s residents, including ones meant as a compliment. Describe amenities and distances instead of the people.
• Be careful with phrases implying physical capability, and with anything that reads as a comment on who would or would not fit in.
• Think about where the flyer goes. Choosing distribution so that particular groups do not hear about the property is addressed in the same regulation as the wording.
• If you are a licensed agent, follow your brokerage’s advertising review. It exists for this.

Rules outside the United States differ but most jurisdictions have equivalent anti-discrimination provisions covering property advertising, along with consumer protection rules about accuracy. This is general information rather than legal advice — if you are unsure about wording, ask your brokerage or a local lawyer before printing a few hundred copies.

Photographs that sell without misleading

• Shoot in daylight, ideally on a bright overcast day, with every light in the room switched on as well. Lamps on and curtains open.
• Clear the surfaces first. Decluttering moves a photograph further than any camera does. Remove bins, cables, laundry, and personal photographs.
• Shoot from a corner, at about chest height, keeping verticals straight. Doorframes leaning inwards is the signature of a snapshot.
• Do not over-use a wide lens. Extreme wide angle makes rooms look much larger than they are, and a buyer who feels misled at the viewing is a buyer you have lost twice over. Misrepresenting a property can also create liability in some jurisdictions.
• Leave security features out of frame — alarm panels, key safes, window catches. Also valuables, and anything that identifies occupants, particularly children.
• One photograph on the flyer, the rest in the listing. The flyer’s job is to send people to the listing.

Selling a car, furniture or equipment privately

Different job, and one genuine risk worth taking seriously.

Do not put your home address on a flyer. A flyer for a car or a houseful of furniture, pinned up locally, tells strangers what you own and where it is kept. Use a phone number you are willing to give out, arrange viewings by appointment, and give the address only to people you have spoken to. For a moving sale with a published address, have someone else there with you on the day.

Beyond that:

• Price it, and say whether it is negotiable. “Offers” with no figure wastes everyone’s time. If it is firm, say so.
• Be specific about condition. Age, hours or mileage, what works, what does not, and any damage. Describing a fault plainly costs you nothing and removes the argument at handover — buyers discount uncertainty more heavily than known flaws.
• For vehicles: make, model, year, mileage, transmission, service history, and when any inspection or roadworthiness certificate expires. Never misstate mileage; in most countries that is a criminal matter rather than a sales tactic.
• Tear-off tabs work. Six to ten strips along the bottom with your number, so someone can take it without a phone in hand. Cut them before pinning the flyer up.
• Say how you want to be paid, and avoid being talked into an unusual arrangement. For anything substantial, a bank transfer that has cleared beats cash counted in a car park, and both beat a cheque.
• Write down what was sold, to whom, for how much, and when. A one-page receipt signed by both of you protects both sides, particularly for a vehicle. For a larger or more complicated sale, our sales contract templates cover the fuller version, including what “sold as seen” does and does not do.

If the flyer generates more than a handful of enquiries, keep a note of them. Who called, when, what you quoted, and whether they are coming to view — a phone call log stops you losing a serious buyer among the time-wasters, which is exactly what happens when the enquiries all arrive in two days.

Printing and placing it

• A4 or letter for a property flyer, since it needs to carry a photograph, the numbers and the bullets. A5 is fine for a car or a yard sale.
• Heavier stock for a leave-behind. Around 160 gsm for flyers handed out at an open house or left in a property, where flimsy paper reads as careless about the property too.
• Print a small batch first and read it in your hand. Price and phone number errors are invisible on screen and obvious on paper.
• Ask before you pin. Shop windows, community boards, libraries and cafes generally need the owner’s permission, and asking is usually a formality that gets you a better position on the board.
• Check local rules on signs. Many places restrict what can be attached to poles, fences and verges, and flyers in those positions get removed.

For the technical side of printing — bleed, image resolution, and why colours shift between screen and press — the print section on our catering flyer templates page applies equally here.

Common questions