Companies, organizations, and manufacturers use different techniques for marketing and advertising their products and services in the market and to make people familiar with what they present or offer to the customers. Distributing brochures is also a marketing tool and it’s probably the most powerful and affordable marketing tool around the world. This is the single tool that is suitable for any kind of business whether you own a shoe store, a cloth showroom, or you are a realtor.
When a company wants to market its product among a targeted audience, it uses a product marketing brochure. On one hand, the distributor or marketer can make sure that the brochures reach only the desired people whereas, on the other hand, the marketer can also control the expenses required for the designing and printing of the brochures.
Designing a Product Marketing Brochure:
The companies and organizations that are conducting business in the market for a good amount of time have enough resources to spend on the designing of the brochures but when we talk about a start-up business that doesn’t have a huge amount of resources or a big deal of money, it can create a problem for such company and its owner to spend a lot of money on the designing of a product brochure.
Luckily, it is not a very difficult job to design a product marketing brochure by yourself and if you have a computer and a little knowledge of how a design software program works, you can do it without any professional help. Below are the simple tips and guidelines for creating or designing a good and effective product marketing brochure for your company but before you go through them, you need to conduct research either in the market or on the internet to see what kind of brochure you prefer and what the current traditions are regarding the designing of a marketing brochure.
Here is a preview of a Free Sample Product Marketing Brochure Template created using MS Word,
Tips for Designing a Product Marketing Brochure:
- Gather the details you want to put on the brochure:
Before you start the designing process, you need to gather or collect the details and information that you want to include in the brochure. This includes the details of the product, its pictures, specifications, your contact address, and the address of the stores or outlets where the product will be available for the customers. - Find out how much you can spend on the design:
At this step, you need to find out and evaluate how much money you have you can spend on the designing of the brochure. There are hundreds of types of brochures and each of them costs different so you need to go with the design that is affordable for you. - Understand your audience:
Here you need to understand what kind of product you want to market and what kind of people you want to target with the brochure. With this knowledge, you can design exactly what people want or desire to see in a brochure. - Use a simple yet attractive design:
You don’t need to complicate the design of the brochure in order to prove your point but you can use a simple font with a very simple and easy design and still convey your message to the audience effectively.
A wonderful collection of Product Marketing Brochure Templates.
Common Mistakes to Avoid While Designing Product Marketing Brochures
The task of preparing a marketing brochure is tactical in nature and mistakes can significantly hamper its purpose of appealing to the target audience. This may mean that the end goal of the brochure is lost. A mistake that repeatedly occurs in such campaigns is not placing emphasis on the target audience. If there is no precise definition of the eventual recipient of the brochure, the artwork and copy might be too wide ranging giving out the message to the wrong people. In such a case, the audience loses interest or does not engage with it at all because their interests, concerns or problems are not reflected in the content.
An additional mistake consists in the overuse or misuse of text. A proper marketing brochure should be able to simply and emphatically highlight only the benefits of a given product. In this sense, it should not contain lots of information as it may make it difficult to process for the reader who may miss the more significant aspects. Similarly, if the audience is not considered and unclear or very technical language is used, miscommunication is inevitable. There is always a slippery balance between being informative and theatrical when handling a product marketing brochure.
Using poor graphic harmony also reduces the effectiveness of the overall style of any marketing brochure. For example, lack of emphasis on main elements like headings, pictures illustrating the product or action words, may cause the reader to lose focus and become disinterested. Inconsistent alignment of text, several colors, and scattering pictures in the layout ruins the design of a document. The main idea of a design would be to contain some vital information that would be easy to read in such a case.
Most marketing materials, apart from the product marketing brochure, require high-quality images for the products. PNG images may even be more difficult to work on because the small images in the images degrade to the extent that the product cannot be recognized by a visitor from a distance. It would support the use of a high-quality image as this does not only add value to the product but to the magazine as well. It helps the audience to trust that the product is not only of low quality and that the inferior quality has been camouflaged through the use of poor graphics.
Another frequent blunder is the lack or inadequate positioning of a call to action which renders a brochure ineffective in converting customers. Customers often fail to take any action unless they are given an incentive to do so, especially when reaching the end of the object, be it a suggestion to check the website, call the sales team or purchase something. There should be a strong and very visible proposition with a call to action within reach of the eye. By eliminating the above errors, entrepreneurs will be able to reduce marketing brochure structures that draw in various clients, create product value and eventually boost sales.
