Download these Free Media Contact List Templates prepared by our staff using MS Word and MS Excel.a
Unlike a few decades ago, now people get most of their information through the internet and media sources such as radio, television, and newspaper. In order to remain in the business and make remarkable progress in the market, a company has to stay in touch with media professionals. They always keep a lot of contact and resources in the media groups such as news castes, reporters, and bloggers on social media websites. And as the name explains, a media contact list is a list that contains all the information about the media professionals which you use in order to break news about your business or organization. The basic role to make a media list is to have good knowledge about your audience and the people whom you want to see your stories. Making this list mainly depends on your business type and the strategies you have implemented in the corporation.
Media Contact List Format
When you want to make a media contact list, first you need to identify the population you want to reach and the products that you are making. For example, you are going to launch a new product that is only for the elite class so you hire a blogger who is well known to break this type of story for upper classes and you ask him to write a social media update about your upcoming product that will make a revolution in the market. This way you create suspense in people’s minds and for a shorter time, you let them suffer in this suspense, and then, when you think it’s a perfect time, you introduce your product. Research shows that if we compare this method with usual product-introducing strategies, it’s more effective and leaves long-tasting impressions on people’s minds.
Usually, a media contact list includes the name, title, publication name, and contact information such as mailing address, telephone numbers, and emails. Here you also add some personal and professional information about each contact such as what type of stories one likes to work on or who is better with videos and who is excellent with written work.
Free Media Contact List Templates
Here are previews and download links for these Free Media Contact List Template created using MS Word and MS Excel,
Here are the Guidelines to create a Media Contact List:
First of all, you need to put all the required information in one place such as the objective of your media campaign, which population you want to reach and what is your budget plan.
Then gather all the information about your favorite TV shows, radio programs, magazines, newspapers, and media presenters i.e. reporters and bloggers. Once you have put it all together, let’s find out which one of them is interested in working with your company. After that, erase the remaining and just keep the important ones.
Start enlisting the names of media presenters along with their addresses and contact information. It’s up to you if you want to deal with important ones first or all of them at the same time.
Then put a little about each contact such as what’s his specialty, which technique he likes to work on and how much will each charge.
If you have more than one products or story to introduce in media, you can assign each to separate contacts or if you want, just hire a single contact from each category.
Important Contact List Uses
You may have not noticed that your contact list can directly generate your sales. Being an owner of a running business, you may have a detailed contact list of people. The best use of this contact list will excellently work for you. The well-structured contact list can be prepared from any pre-designed Contact List Template. Some ideas are going to be part of this post that if utilized will definitely work for you. These ideas will have varying levels of effectiveness. But be aware that the more personal the contact, the greater the chances of a sale. It means an in-person interview is more effective than a mass mailing.
During an in-person interview, the advantages of eye contact, voice inflection, and body language are obtainable. This idea is extremely effective in generating sales. By obtaining the advantages of an in-person interview, you can satisfy your customers about your offer by declaring what is in it for the client to do business with you. This is fundamental for all sales.
Much more can be found or said on direct mail. Using direct mailing depends on how targeted the mailing list is and how effective is in getting prospects to open it. In this case, the effective envelope of the letter is describing the product or service. This envelope also states how competitive the offer is to what the receiver is currently using.
Call-to-action pieces can be distributed using mass mail but are often delivered by hand. This strategy includes:
Door hangers
Coupons
Flyers
Posters
These pieces have an offer within a limited time frame to respond. Offers by these pieces have specific requirements for criteria to take advantage of the offer. To use this strategy, the best way is of teaming up with another business and share your client lists. You can find a business that may be offering a complementary product to yours. You can also do a joint offer to both lists involving both businesses.
You should consider using your contact list for referral generation. Your contact list is a profitable idea for getting referrals as each of the people on your contact list knows two hundred and fifty people or maybe more than this.
